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SIM Technology Cooperates with Broadlink to develop mobile phones for niche market



Hong Kong, 30 August 2007

SIM Technology Group Limited (“SIM Technology” or “the Group”; SEHK stock code: 2000), a leading mobile handset and wireless communication module solutions developer in China, today announced cooperation with Broadlink Research FZ, LLC (“Broadlink”), in the development and manufacture of mobile handsets for niche market opportunities.

Pursuant to the agreement, SIM Technology will provide Broadlink over 600,000 units of mobile handsets in the first year. These easy to use mobile handsets with color screen designed by SIM Technology can help Broadlink bring enormous choices to the global mobile phone market. The first jointly developed customized handset of the two companies is scheduled for launch next month.

Broadlink has extensive experience in putting out definitive mobile products and a remarkable history in providing qualified products to manufacturers of top handset brands. In 2006, they helped Disney launch its first mobile phone-D100, which was specially designed and produced to meet needs of parents looking for a suitable mobile handset for their children.

“Another breakthrough in our efforts to take our business international, the partnership with Broadlink will greatly strengthen our confidence in exploring overseas handset markets,” Mr. Simon Wong, President of SIM Technology, said, “With extensive experience and outstanding R&D capabilities, SIM Technology can provide strong support to Broadlink in catering to the needs of the mobile handset market worldwide.”


AboutSIM Technology Group Limited

Listed on the Stock Exchange of Hong Kong, SIM Technology Group Limited is a leading independent mobile handset and wireless communication module solutions developer operating in China. Its business is principally engaged in the design and development of mobile handset solutions, as well as corresponding Turnkey Solutions. The Company and its subsidiaries (the “Group”) offers a full range of competitive mobile handsets ranging from ultra low cost handsets, mid-range feature handsets, and PDA and EDGE handsets, to EDGE/WiFi combo handsets, Pocket PC handsets, China 3G——TD-SCDMA handsets all the way up to 3.5G WCDMA/HSDPA wireless solutions. Currently, the Group provides high quality engineering solutions to customers around the world. 


About Broadlink Research FZ, LLC

Broadlink develops and markets unique wireless products that meet niche consumer and business needs. Broadlink has extensive experience in marketing their uniquely developed mobile products and accessories throughout the world into operator and retail channels. The company has locations in Dubai, London, and Silicon Valley California. 



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