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SIM Technology and SiRF to jointly launch A-GPS Feature Phone



Hong Kong, 5 February 2007

SIM Technology Group Limited (“SIM Technology” or the “Group”; SEHK stock code: 2000), a leading mobile handset and wireless communications module designer and developer in China, announced today that its wholly-owned R&D subsidiary, SIMCom Limited (“SIMCom”), will partner withSiRF Technology, Inc. (“SiRF”) to launch Assisted-GPS (A-GPS) Feature Phones, Personal Tracking Terminals and Wireless Module solutions.

“SIM Technology is very pleased to be pioneering the integration of A-GPS technology in China for commercial use,” said Raymond Tsang, Chief Executive Officer of SIM Technology. “Combining their years of experience in research and development, SIMCom and SiRF promise to provide unparalleled performance including accurate location in the shortest TTFF(Time To First Fix) times in even covered environment.”

Supported by SiRF Star III and A-GPS solution, SIMCom’s A-GPS Feature phone solution is capable of accommodating different configuration requirements such as multimedia function (MP3 / MPEG4), touch-panel, high pixel camera, etc. to meet customers’ different demands. SIMCom’s A-GPS Personal Tracking Terminal solution, including A-GPS tracker solution and simple phone solution for kids, elders and other specific market segments, can support navigation, tracking, data communication, alarm, emergency call and has never-shut-off feature.

SIMCom’s SIM508/SIM548 currently in mass production and the Quad-Band / Tri-Band GSM/GPRS-enabled module, which are equipped with A-GPS technology for satellite navigation, boasts exceptional flexibility in meeting space requirement of different devices, such as PDA phones, GPS handsets and other mobile devices hence allowing seamless tracking of vehicles and people anytime, anywhere.


About SIM Technology

SIM Technology Group Limited was listed on the main board of Hong Kong Stock Exchange in 2005 (Stock code: 2000.HK). SIM Technology is an investments holding company. Its subsidiaries which include Shanghai Simcom, Shanghai Speedcomm and several other companies are the leading mobile handset and wireless communication developers in China capable of designing wireless terminal for multi media handset ranging from 2.5G, 2.75G to 3G.


About SiRF Technology

SiRF Technology, Inc., a wholly owned subsidiary of SiRF Technology Holdings, Inc., develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. SiRF Technology Holdings, Inc. trades on the NASDAQ Stock Exchange under the symbol SIRF. 


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